Has Singapore Tourism Board got its new branding right?

Media.Asia, 15 Apr 2010Singapore Tourism’s Board’s (STB) new destination brand “Your Singapore” launched to a mixed response from the industry at a tourism event with much fanfare last month.Some of the key changes brought about by STB’s new lineup of agencies BBH, XM Asia and MEC include the change of branding from Uniquely Singapore to YourSingapore; a new logo, which has eight overlapping