Singapore Tourist Board hunts for PR agency to spice up image in UK

PR Week, 24 Nov 2010The Singapore Tourist Board is on the hunt for a PR agency to change UK media perceptions that it is a 'sterile business city'.The PR brief is the second largest currently up for grabs with the city. Last month, Singapore’s Ministry of Information, Communication and Arts kicked off a pitch process for an agency to handle its global reputation, particularly among businesses,