Tuesday, January 11, 2011
OPINION: Is it time to give the Singapore Girl a makeover? - John Davidson and Charlene Fang
CNNGo.com, 12 Jan 2011And for over 40 years the Singapore Girl has been in every SIA advertisement and publicity effort you can imagine -- from TV to newspapers, magazines, direct mail and online.Introduced in this now quaint ad, she has been the constant on the SIA journey as the airline went from a tiny Southeast Asian airline to one of the most respected in the world.But brands, even the







