Reports in the weekend papers predict that tourism is suffering in Spain because of the fall of the pound against the euro. The recession seems to be taking on a snowball effect in the UK and its expected to negatively impact British tourism by 25%.
Spain expects to see a half a million tourists less this year in the Costa Blanca area alone. Numbers like that have devastating effects of small tourists towns that rely mostly on a regular influx of tourists.
The exchange rate may vary but one constant remains...people still want to go on holiday. The recession has directed a number of prospective holiday makers to seek out cheaper alternatives and tailor make their holidays to perfectly suit their needs, minus the excess costs.
Hotels are hopeful, airlines are dropping their fares to remain competitive but...competition is tight. Tourism Radio focuses on giving self drive tourists the freedom to travel the way they want to and still experience the country as if their was a local sitting in the car with them telling them about the area they're in and about the landmarks and highlights as their car approaches them. It seems to be the most viable option seeing as though the drive from Britain to Spain is easy and accessible.
One thing is certain...the recession will bring about change. Changes in the way people travel, what destinations are deemed popular and what experiences tourists can now afford. The good news is that with Tourism Radio, a change is still as good as a holiday.
